MKTG2005

MKTG2005: Marketing Intelligence

Business and Law

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About this Unit

Marketing Intelligence teaches students the scientific and practical methods of marketing research to ascertain practical and actionable insights. It develops the analytical skills students need to analyse and interpret a diversity of qualitative and quantitative information sources in professional marketing practice. Having ascertained key data-driven insights, students communicate visually and verbally to inform practical strategic marketing decisions.

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Unit Details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

Tuition Pattern

Tutorial1 x 2 hours weekly
Online Class1 x 1 hour weekly

Prerequisites

PrerequisitesSelect One

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