MKTG2004

MKTG2004: Consumer Behaviour

Student reviews for MKTG2004 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

View in Curtin Handbook

MKTG2004 student reviews

No reviews of MKTG2004 yet. Be the first: the workload it really took, how it was assessed, and whether you would take it again.

Which units require MKTG2004?

MKTG2004 is a prerequisite for 2 units.

What is MKTG2004 about?

Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This develops the student's ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology are also examined.

Quick tips

One-line things worth knowing. No full review required.

Be the first. One line on the assessments, the pace, or what to start early.

Unit details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

How this unit is taught

Tutorial1 x 2 hours weekly
Online Lecture1 x 1 hour weekly