ADVT3002

ADVT3002: Advanced Digital Media Planning

Business and Law

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About this Unit

This advanced unit is designed to give insight and hands on experience in the area of digital communication planning, where students use data, together with their knowledge of digital media platforms to engage in communication planning. The advanced nature of this unit encourages students to integrate their previous digital knowledge with insight from industry database(s) to plan and implement and track a digital communication campaign.

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Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080507 Advertising

Handbook View Official Handbook Page →

Tuition Pattern

Seminar1 x 3 hours weekly

Prerequisites

PrerequisitesSelect One

ADVT2001v1Media Planning

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