TOUR2001

TOUR2001: Marketing for Tourism, Hospitality and Events

Business and Law

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About this Unit

Students are provided the opportunity to develop an in-depth knowledge of aspects relating to the role of marketing in tourism, hospitality, and events. The unit provides students with an understanding of the applications of marketing principles in a range of global and local tourism environments. Broadly, students will focus on areas such as developing tourism marketing opportunities and strategies, using effective communication to use and adapt information and technology relating to segmenting consumers, and marketing tourism destinations, in alignment with ethical and responsible practices and insight into the future of tourism.

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Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080323 Tourism Management

Handbook View Official Handbook Page →

Tuition Pattern

Lecture1 x 1 hour weekly
Tutorial1 x 2 hours weekly

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