PUBR3003

PUBR3003: Cross-Cultural Communication

Business and Law

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About this Unit

Learners engage with skills and concepts needed to practise public relations successfully in contemporary global and culturally-diverse communication environments, including recognition of ethical considerations and implications. The unit builds awareness and understanding of cross-cultural communication in international public relations and develops knowledge of public relations and corporate communication across cultural contexts and in specific regions, such as the Asia-Pacific.

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Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080509 Public Relations

Handbook View Official Handbook Page →

Tuition Pattern

Seminar1 x 3 hours weekly

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