PUBR3001

PUBR3001: Campaign Planning and Evaluation

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Which units require PUBR3001?

PUBR3001 is a prerequisite for 1 unit.

PUBR3002

What is PUBR3001 about?

This is an applied research unit, structured around a real-life client who challenges students to develop solutions to a contemporary communication challenge. Throughout the semester learners explore different qualitative and quantitative research methods, critically examine ‘best practice’ examples and are exposed to the latest developments and standards in measurement and evaluation, which will enable them to demonstrate the communication function’s return on investment (or return on expectations) to key decision-makers.

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Unit details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080509 Public Relations

Handbook View Official Handbook Page →

How this unit is taught

Seminar1 x 3 hours weekly