PUBR2001

PUBR2001: Reputation and Crisis Management

Student reviews for PUBR2001 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

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Which units require PUBR2001?

No other unit in the catalogue lists PUBR2001 as a prerequisite, so it is not a gateway to anything further.

What is PUBR2001 about?

This unit develops students’ understanding of reputation and the role public relations plays in protecting, maintaining and restoring reputation for brands and organisations. Students will learn about the role of managing reputation and gain a strong understanding of brand management and stakeholder relationship building. Students will gain hands on knowledge in managing an issue and experience a crisis simulation.

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Unit details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080509 Public Relations

Handbook View Official Handbook Page →

How this unit is taught

Tutorial1 x 2 hours weekly
Online Class1 x 1 hour weekly