PUBR2000

PUBR2000: Digital Public Relations and Storytelling

Business and Law

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About this Unit

This unit engages students in the use of a range of digital media tools and encourages the application of writing, creative thinking and professional communication skills to tell a story across different digital platforms. The unit covers the principles and practice of ethical media relations, in local, national and international contexts. The unit develops students’ ability to write for a particular audience, understanding tone, relevance and resonance in communication.

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Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080509 Public Relations

Handbook View Official Handbook Page →

Tuition Pattern

Seminar1 x 3 hours weekly

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