MKTG3010

MKTG3010: Creating Content and Marketing Briefs

Business and Law

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About this Unit

In this unit you will develop the essential skills needed for success in the marketing profession, specifically focusing on content creation and marketing briefs. Through a combination of theory and practical exercises, you will learn the purpose, importance, and creation of effective marketing briefs, as well as how to organise, manage, and prepare high-quality content for various purposes. By the end of this unit, you will have gained knowledge of marketing in agencies and companies, and developed skills in content creation, content strategy, content promotion, and content analysis. These skills will be highly beneficial for your transition into the marketing profession, making you a more employable and well-rounded graduate.

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Unit Details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080505 Marketing

Handbook View Official Handbook Page →

Tuition Pattern

Online Lecture1 x 1 hour weekly
Tutorial1 x 2 hours weekly

Prerequisites

PrerequisitesSelect One

%300 credits300.0000000000 Credit Points in spk(s): %

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