MKTG3005

MKTG3005: Advertising Account Planning

Student reviews for MKTG3005 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

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Which units require MKTG3005?

No other unit in the catalogue lists MKTG3005 as a prerequisite, so it is not a gateway to anything further.

What is MKTG3005 about?

This unit aims to establish an understanding of Account Planning and to build essential skills critical for Account Planners such as the ability to gather consumer insights, to synthesise insights gathered, to develop a creative brief from the findings to achieve clients' objectives and to inspire the creative team. The key marketing ingredients are extracted from all areas of marketing subjects such as segmentation, branding, IMC, qualitative marketing research and students taught to amalgamate these ingredients to uncover and pitch 'the big idea' to inspire the creative team.

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Unit details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

How this unit is taught

Seminar1 x 3 hours weekly

Prerequisites

PrerequisitesSelect One

MKTG2000Integrated Marketing Communications
Integrated Marketing Communications 202
ADVT2000Advertising Principles
Advertising Principles 211