MKTG3003

MKTG3003: Digital Marketing and E-Commerce

Business and Law

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About this Unit

This unit offers an in-depth understanding of the non-technical aspects of the internet and its strategic marketing applications. It covers how the digital environment affects marketing decisions through identifying web-based opportunities and threats for firms. It also focuses on major digital marketing and e-commerce strategies (e.g., SEO, SEM, etc.) that a firm or brand can adopt to engage with consumers across their purchase journey using various digital channels such as paid, owned, and earned media. The unit will sharpen students’ digital competencies and will strengthen their GRIT (Global, Responsible, Innovative and Technological) mindset.

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Unit Details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

Tuition Pattern

Online Lecture1 x 1 hour weekly
Tutorial1 x 2 hours weekly

Prerequisites

PrerequisitesSelect One

%300 credits300 Credit Points in spk(s): %

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