MKTG2007

MKTG2007: UX Business Optimisation

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Which units require MKTG2007?

MKTG2007 is a prerequisite for 1 unit.

MKTG2008

What is MKTG2007 about?

User experience (UX) is the end-to-end experience a user has with a product, system, platform or service, and it has become integral to contemporary business practice. UX is an increasingly important tenant of digital marketing and technology interaction and is critical to effectively solving problems at many scales, including persons, users, businesses, and those facing society as addressed through the UN Sustainable Development Goals. In this unit, you will deeply explore real-world problems from a Systems Thinking perspective, implementing a range of industry-driven methods, techniques, and methodologies to design creative and innovative solutions to real-world problems.

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Unit details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080505 Marketing

Handbook View Official Handbook Page →

How this unit is taught

Seminar1 x 3 hours weekly