MKTG2006

MKTG2006: Managing Social Media Platforms

Business and Law

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About this Unit

This unit provides students with both a theoretical and applied understanding of managing social media platforms. The unit reviews social media platforms, critical research and agency best practice in social media marketing. Students will develop an understanding of the social media landscape, social media platforms, develop digital literacy as well as an understanding of ethical and regulatory conduct in the social media space.

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Unit Details

Credits25

Contact Hours2 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

Tuition Pattern

Online Class1 x 1 hour weekly
Tutorial1 x 2 hours weekly

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