MKTG2001

MKTG2001: Brand Management

Business and Law

Student reviews for MKTG2001 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

View in Curtin Handbook

About this Unit

This unit extends on the various aspects of advertising and marketing and applies these concepts to a brand equity perspective. The topics will be built around the product/brand management decisions and through seminars, case analyses and a brand audit project. The unit examines specific advertising and marketing topics related to building, measuring, and managing brand equity. Specifically, the unit examines various brand management decisions and the strategies and tactics to build measure and manage brand equity. These include (a) direct and indirect measures of brand equity, (b) structures of desired brand knowledge, (c) choice of brand elements, (d) development of supporting marketing programs, (e) introduction of new products naming, corporate perspectives and (f) management of brands over time and geographical boundaries.

Quick Tips

One-line things worth knowing. No full review required.

No tips yet. Be the first to share one.

Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080500 Sales and Marketing (Narrow Grouping)

Handbook View Official Handbook Page →

Tuition Pattern

Online Lecture1 x 1 hour weekly
Tutorial1 x 2 hours weekly

Student Reviews

No reviews yet. Be the first to write one!