GRDE3011

GRDE3011: Advertising Design 3

Humanities

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About this Unit

This unit explores creative advertising design practice, with a focus on concept and communication design process. The conceptual process component addresses the development of advertising ideas and concepts, and the communication design component deals with the communication craft skills of copywriting and art direction. Students will apply conceptual and advertising communication design principles through a series of exercises and practical design projects.

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Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Design and the Built Environment (1082)

Field of Education100501 Graphic Arts and Design Studies

Handbook View Official Handbook Page →

Tuition Pattern

Tutorial1 x 3 hours weekly

Prerequisites

PrerequisitesSelect One

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