ECOM1000

ECOM1000: Analytics for Decision Making

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Which units require ECOM1000?

ECOM1000 is a prerequisite for 2 units.

What is ECOM1000 about?

This unit will develop analytical capabilities, equipping students with knowledge about basic data analysis to derive essential information from numerical, textual and visual datasets. As consumers and producers of data, students will learn about data management and security practices, as well as developing an understanding of legal and ethical issues relating to the collection and use of data. Students will develop their analytic capabilities by understanding and interpreting a range of data types including macroeconomic data, which will be used as a base case study where students will examine how macroeconomic conditions affect business decisions across a variety of disciplines including marketing, management, and finance. Students will have the opportunity to personalise their learning experience as they examine case study data sets relating to a range of business disciplines including economics, marketing, human resources and finance. Students will also develop skills to effectively communicate the results of their analysis to an audience and recommend business actions from a considered range of alternatives.

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Unit details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Accounting, Economics and Finance (1277)

Field of Education091900 Economics and Econometrics (Narrow Grouping)

Handbook View Official Handbook Page →

How this unit is taught

Lecture1 x 1.5 hour weekly
Lab1 x 1.5 hour weekly