ADVT3000

ADVT3000: MarCom Campaign Development

Student reviews for ADVT3000 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

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ADVT3000 student reviews

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Which units require ADVT3000?

No other unit in the catalogue lists ADVT3000 as a prerequisite, so it is not a gateway to anything further.

What is ADVT3000 about?

This is a campaign unit that guides students through the processes involved in developing and implementing an integrated marketing communication campaign. Specifically, students apply previously taught concepts in their Advertising Major to develop a synergistic communication plan for an industry based client. Students develop an advertising plan and have the opportunity to pitch/sell their ideas to the client and as part of this hands-on process; students justify their communication and media recommendations, Throughout the unit, students are also exposed to industry guest speakers and are provided with career mentoring to further develop their career focus and industry understanding prior to graduation.

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Unit details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080507 Advertising

Handbook View Official Handbook Page →

How this unit is taught

Seminar1 x 36 hours semesterly