ADVT3000

ADVT3000: MarCom Campaign Development

Business and Law

Student reviews for ADVT3000 at Curtin University. See ratings, workload, grades, and honest feedback from Curtin students.

View in Curtin Handbook

About this Unit

This is a campaign unit that guides students through the processes involved in developing and implementing an integrated marketing communication campaign. Specifically, students apply previously taught concepts in their Advertising Major to develop a synergistic communication plan for an industry based client. Students develop an advertising plan and have the opportunity to pitch/sell their ideas to the client and as part of this hands-on process; students justify their communication and media recommendations, Throughout the unit, students are also exposed to industry guest speakers and are provided with career mentoring to further develop their career focus and industry understanding prior to graduation.

Quick Tips

One-line things worth knowing. No full review required.

No tips yet. Be the first to share one.

Unit Details

Credits25

Contact Hours3 Weekly

Result TypeGrade/Mark

AreaSchool of Management and Marketing (1276)

Field of Education080507 Advertising

Handbook View Official Handbook Page →

Tuition Pattern

Seminar1 x 36 hours semesterly

Student Reviews

No reviews yet. Be the first to write one!